Arun Shekar Creative Director | Producer | Editor
If you live in the Middle East or India, in every likelihood, you would have watched a creative work conceptualised by Arun Shekar for one of the many leading brands he has worked for during his illustrious creative career that spans nearly two decades.
A seasoned professional who is regarded as one of the trailblazers in redefining the creative standards of above-the-line advertising for television and digital media in the Middle East, Arun’s body of work spans commercials, corporate films, music videos, digital videos and an award-winning feature film.
Passionate about advertising as a medium that enables him to express his creative flourish, Arun’s defining strength is his understanding of the audience and in creating audio-visual and digital experiences that resonate with viewers, create an instant affinity and continue to have recall value.
This is exemplified in the work he has done for brands such as Smart Dubai, DP World, Emirates NBD, Injazat (Mubadala), Samsung PAY, Damac, UAE Exchange, NMC Healthcare Group, Intel, Dubai Electricity and Water Authority (DEWA) and Dubai Customs – all of which address the key challenge that advertisers in the Middle East face: Engaging and bonding with a truly cosmopolitan population.
Arun has worked with leading agencies in the region in a creative capacity including FP7, Ogilvy, Boomtown Productions and LOWE for the ideation and execution of campaigns for global brands of the stature of Coca-Cola, Red Bull and Western Union.
A compelling story-teller and script-writer, Arun’s work stands out for its emotional resonance with the target audience, and the stunning imagery he creates through his knowledge and practical experience of having worked as a video-documenter and TV producer.
